Private Retail Event at Tecovas
Field Marketing
The Client & Event
A leader in legal services, this client provides high-caliber legal talent to major corporations around the world. They requested RockIt Events to create a unique event experience for their prospects and customers to attend in conjunction with a large legal conference in Nashville.
The Challenge/Goal
Our challenge was to find an event venue location within walking distance of the Music City Convention Center in Nashville for 30 conference attendees that was also different from the usual happy hour party location. The sales team desired a quieter space to have meaningful conversations with their attendees, but also wanted to tie into the fun vibe of Nashville.
The Results
RockIt Events researched many downtown venues and quickly learned that many were already secured for other companies who were sponsoring the same conference. Since the client was willing to try a different type of event, RockIt Events sourced a number of retail stores that provide private shopping parties in their location. The client loved the options and quickly decided to host a Sip & Shop event at Tecovas, a men’s and women’s Western boot store, in downtown Nashville.
The client’s event secured a 95% live attendee rate and many of the attendees stayed over 90 minutes while they enjoyed the private shopping experience and craft cocktails. The sales team members had in-depth conversations with the attendees, and it was extremely memorable as most attendees said they never experienced an event like this before.
The Services Provided
Event strategy
Vendor research
On-site event support
Attendee engagement
KPIs
A unique event experience for Axiom prospects and customers to attend
An easily accessible location for conference attendees to stop by and meet with Axiom execs and sales
A facility that offered a memorable experience, corporate branding opportunities, and provide food and beverage options
“I cannot say enough positive things about the Sip & Shop event at Tecovas - this was money well spent! We had quality time with our highest-value clients and prospects who were excited to talk to us, and are taking home a pair of boots (shipped for free, branded with their initials!) I never want to throw another cocktail party!”