New Pipeline Generation Events

Field Marketing

The Client & Event

A variety of small, in-person experiential events that Sales and Marketing team members can host independently with key accounts in their region. These events are for a cloud-based machine data analytics company, focusing on security, operations, and business intelligence use cases.

The Challenge/Goal

This client requested a “self-serviceable”, scalable event playbook for Field Marketing and Partner team members. They hoped to engage key accounts with fun, experiential events for their customers, prospects and partners. Their key goal was to generate net new pipeline and progress deals through engaging, in-person experiences that resulted in net new business opportunities. Targeting 5-20 attendees per event, this team planned to hold 4-5 of these events each quarter throughout the United States.

The Results

RockIt Events developed a comprehensive deck of event ideas that ranged from outdoor adventure classes to high-end retail experiences to Dine & Dash dinner pick-ups from local restaurants in 32 key cities throughout the United States. 

Once the ideas were solidified, RockIt Events dug into detailing the logistics for executing each event and provided comprehensive details so internal teams could execute them without additional assistance. Each event’s comprehensive program was outlined in an easy-to-follow format and included event creative, content, invitations, web pages, and photography. 

The client was so pleased with the US-based Event in a Box program that they returned to RockIt Events for development of this same program for their sales teams in the UK and Germany.

The Services Provided

  • Strategic event planning

  • Extensive vendor research

  • Presentation and timeline development

  • Multimedia creative design

  • Content development

  • Executive overview materials

KPIs

  • Sales to run and manage all components of the event in their region

  • Sales to hold 5 of these events per quarter with 15-20 live attendees per event

“The creative programs that RockIt Events developed for our clients were well received by our sales teams throughout the US. The special touches, gifting elements, and personal attentiveness were all very important ingredients to the success of this program.”