Competitive Takeout Exceeds Expectations

Field Marketing

The Client & Event

Strategically positioned parties and brand engagements throughout the Venetian in Las Vegas for a cloud-based machine data analytics company. The intent was to attract attendees from their competitor’s annual conference.

The Challenge/Goal

Our client wanted to disrupt their competitor’s annual customer conference in a noticeable and memorable way.  They knew that they had no chance of presenting a session or exhibiting at the tradeshow floor, but they still wanted to capture the attention of the live attendees, spend time together, and share information about their company’s alternative data analytics solutions.

The Results

Utilizing their vast variety of industry relationships, RockIt Events partnered with vendors that were close to the hotel’s convention center, but separate from the competitor’s corporate buy-out. They signed contracts and developed events and happy hours in strategic locations that 90% of event attendees would pass by each day. The attendees had exclusive access to parties at some of Las Vegas’s premiere destinations, were treated to the finest food and custom cocktails, and shared conversations and pictures with industry-relevant celebrities specially brought in for these events.

RockIt Events sourced matching outfits for Sales team members to wear while recruiting attendees and everyone was rewarded with high-end branded swag.

This entire competitive takeout campaign was developed, sourced and executed by RockIt Events in less than three weeks.

The Services Provided

  • Strategic event planning

  • Vendor/contract negotiation

  • Creative services

  • Food and beverage management

  • Giveaway procurement

KPIs

  • Two strategically positioned parties with brand engagements throughout the Venetian in Las Vegas to attract attendees from their competitor’s annual conference

  • 250 live attendees per party 

  • Brand engagement throughout the Venetian Shoppes with 250 pictures with Sumo wrestlers per day 

“RockIt Event’s team exceeded our expectations in every way - from their strategic event planning to their highly detailed contract negotiation - not one detail was left untouched by their team. Every aspect of the competitive takeout program ran flawlessly from the strategic planning to when our competitors actually realized that we were infiltrating their turf!”